MKT 441 Week 4 Individual Measurement Scales Paper
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MKT 441 Week 4 Individual Measurement Scales Paper
Individual Assignment: Measurement Scales Paper
Resources: University Library, Internet
Select four types of measurement scales from the following list:
NominalOrdinal
Interval
Ratio
Unidimensional
Multidimensional
Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.
Format your paper consistent with APA guidelines.
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Published On:
02/21/2013
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MKT 441 Week 4 Individual Measurement Scales Paper.doc
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