MKT 441 Week 4

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MKT 441 Week 4

Individual Assignment: Measurement Scales Paper

Resources: University Library, Internet

Select four types of measurement scales from the following list:

      Nominal

Ordinal

Interval

Ratio

Unidimensional

Multidimensional

Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.

Format your paper consistent with APA guidelines.

Learning Team Assignment: Market Research Implementation Plan Presentation and Paper

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