MKT 441 Week 3 Team Assignment Marketing Research Tools Paper 2029773963

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Marketing Research Tools Paper MKT/441

Marketing Research Tools Paper

Without proper research to obtain necessary data no company can make effective decision about programs and services. In most researches primary and secondary methods of data collection are used. Observations, focus groups and social surveys are the usual means of primary data collection. Published texts, different media, published statistics, and personal diaries can be the source for secondary data (Dunsmuir and Williams, 1992).

Objectives of research

The main objective of market research is to collect data that can be analyzed to develop an effective marketing strategy. After analyzing the collected data different relationships among different variables have to be connected so...

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