MKT 441 Week 3 Individual Assignment Market Research Implementation Plan

Individual Marketing Research Tools Paper

Prepare a 1,050-1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.