Market Research Implementation Plan Phase 1: Problem Identification and Project Outline MKT/441

Market Research Implementation Plan Phase 1: Problem Identification and Project Outline

Introduction

The Easter Seals Blake Foundation (ESBF) as a non-profit organization working in the children and families services market needs grants and help from bodies like Child Protective Services (CPS). It is true for the parent aide program of ESBF. This program provides one on one parenting education classes to adult family members when needed. Of course, the program looks after visitations between family members involved with CPS.

Now the program is making a research to assess the inclusion of a new service. One of the key features of the new service is a voluntary 2 hour...