MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis 1102547456 (1)
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Description
Global Market Research Case Study Analysis MKT/441 Global Market Research Case Study Analysis
The Scenario
August of 1988 is the time when Mitch Brooks (junior partner), an associate of Sperry/MacLennan Architects and Planners, came forward with the idea how the company services can be exported. He even formulated a plan and shared it with his business partners in the beginning of October. It was found that the architectural regional market was declining and so there came the need to expand it to global scale (Aaker, D. A. (2006).
Key Concerns
Sperry/MacLennan was a great success when it started operation. 15 representatives were hired and they were working from Fredericton and Charlottetown. However, between 1980 and 1982, the architectural market was going down and...
