MKT 441 Market Research Implementation Plan

ESSAY SAMPLE

Market research is an important tool for companies when determining what products to sell and the best way to present products and services to consumers. Companies may choose to use many different types of market research or only one that is most applicable to their current business need. In order to determine the best method to use for Kroger's current customer service improvement initiative, the company must review several options to ensure the most efficient market research option is being used.

Research Tools

There are four different research tools that will be outlined in this paper which include surveys, online research, experiment, and tracking. These tools are very important when developing a strategy to be successful when it comes to great customer service.

Surveys and Online Research

DOWNLOAD FOR FULL ESSAY

Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor's approval before beginning this project.

Select a scenario from the following list:

An organization is planning to introduce a new product/service in another country

An organization is considering introducing a new product/service

An organization is considering launching a new business unit

An organization is considering pursuing a new geographical market

An organization is considering adjusting the pricing of an existing product/service

An organization is considering enhancing an existing product/service to meet expanding customer needs