Mkt 441 Dq 1 Week 1

What is your definition of marketing research?

Market research is the process of collecting, processing and analysis of information on issues related to marketing, such as: Customers, Competitors and the Market.

Market research can help create the strategic business plan, preparing the launch of a product or facilitate the development of products launched depending on the cycle of life.

With market research companies can learn more about current and potential customers. Market research is a discipline that has contributed to the development of marketing and industry in general over the past fifty years, being nourished by the integration of multiple disciplines, including (Psychology, Anthropology, Sociology, Economics, Statistics, communication, among...