MKT 441 All Individual Assignments

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MKT 441 All Individual Assignments

Week 1

Individual Assignment: Importance of Marketing Research

Week 2

Individual: Global Market Research Case Study Analysis

Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

Describe the situation discussed in the case.

Identify the key issues for the organization in your selected case.

Discuss possible ways the organization might address these issues.

Based on your analysis of the case, explain the value of market research in the global community.

Week 3

Individual Marketing Research Tools Paper

Prepare a 1,050-1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

Week 4

Individual Assignment: Measurement Scales Paper

Resources: University Library, Internet

Select four types of measurement scales from the following list:

Nominal

Ordinal

Interval

Ratio

Unidimensional

Multidimensional

Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.

Format your paper consistent with APA guidelines.