MKT 441 All Assignments

Week 1

Individual Assignment: Importance of Marketing Research

Week 2

Individual: Global Market Research Case Study Analysis

Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

Describe the situation discussed in the case.

Identify the key issues for the organization in your selected case.

Discuss possible ways the organization might address these issues.

Based on your analysis of the case, explain the value of market research in the global community.

Learning Team: Market Research Implementation Plan: Problem Identification and Project Outline

Select a scenario from the following list:

An organization is planning to introduce a new product or service in another country.

An organization is considering introducing a new product or service.

An organization is considering launching a new business unit.

An organization is considering pursuing a new geographical market.

An organization is considering adjusting the pricing of an existing product or service.

An organization is considering enhancing an existing product or service to meet expanding customer needs.

An organization wants to evaluate its perceived customer service.

Write a 700- to 1,050-word detailed outline of your Market Research Implementation Plan in which you address the following:

Write an introduction describing your selected organization and scenario.

Based on your selected scenario, identify the detailed areas in which market research is needed, such as population and target market, and describe their importance to the organization in the selected scenario.

Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.

Week 3

Individual Marketing Research Tools Paper

Prepare a 1,050-1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

Learning Team Market Research Implementation Plan Research Tools Paper

Week 4

Individual Assignment: Measurement Scales Paper

Resources: University Library, Internet

Select four types of measurement scales from the following list:

Nominal

Ordinal

Interval

Ratio

Unidimensional

Multidimensional

Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.

Format your paper consistent with APA guidelines.

Learning Team Assignment: Market Research Implementation Plan Presentation and Paper

Week 5

Learning Team Assignment: Kudler Marketing Strategies Proposal Paper

Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Write a 1,050- to 1,400-word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the student Web site to access additional company information on Kudler Fine Foods. Address the following in your proposal: Analyze the market research data sets contained in the Kudler Fine Foods Market Research Results located on the student website. Convert the data sets into marketing information. Identify any trends that exist in the data for the most recent marketing surveys. Recommend marketing strategies based on the marketing information and identified trends. Present the data using descriptive statistics

Learning Team Assignment: Marketing Strategies Proposal