MKT 438 Week 5

Learning Team Instructions Final Paper and Presentation

Resources: University Library, Internet

Prepare 15-17 Microsoft PowerPoint slides with speaker notes illustrating the strategy and tactics of your PR Campaign.

Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

An executive summary

An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization.

An analysis of the impact of ethical considerations

An analysis of the impact of technology considerations

Globalization considerations

A crisis management plan

A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty (see the 5wk Team Assignment ~ Budget Material post in the Course Materials forum).

Strategies to evaluate the effectiveness of the campaign

Support your position in both your paper and your PowerPoint presentation with facts from at least two (2) research journals found in the University Online Library (be sure to cite these sources using APA in-text citations and provide an APA reference page).

Format according to APA standards.

Baderman Island Budget

Discussion Questions

How does the lack of cultural understanding impact the coverage of a media issue? How are PR and international politics intertwined? How does PR influence the economy in various countries?

What are some examples of possible uses of technology in PR? Does the use of technology as a communication medium dehumanize relationship building? Explain your answer. How might the Internet be used to generate feedback for PR professionals? What responsibility does PR have for an organization's Web site? Explain your answer.

Are PR professionals influenced by the political correctness of their organizations? Why or why not? What stereotypes do you see in the advertising media? What is the impact of these stereotypes? How can PR help to promote workplace diversity?