MKT 438 WEEK 4 The Tactical Plan for the Public Relations Campaign Paper Resource:The Practice of Public Relations, Ch. 9 and Ch. 15 Last weeks assignment dealt with strategic approaches in public relations. This weeks assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign. Selectup to six PR tools you will use to promote your clients product or service. ReviewThe Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter. ReviewThe Practice of Public RelationsCh. 9 and decide which forms of paid earned or owned media you will integrate into your campaign. Be specific with your...