MKT 438 Week 4 DQs
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MKT 438 Week 4 DQs
What potential effects might a crisis have on an organization? Explain your answer. What are the benefits of an organization developing a proactive crisis management plan? Explain your answer.
Why is it important for an organization to communicate quickly and honestly in a crisis situation? Why is it important to integrate anticipated crisis responses in an organizations proactive PR planning? Why should an organization be concerned with both proactive and reactive crisis management?
Why is it important to inform the external publics of significant events within the organization? What is your organizations relationship with the local, regional, national, and global media? Why is this important?
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02/21/2013
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