MKT 438 WEEK 4 Approach to Crisis Management Defending an Organizations Reputation

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Approach to Crisis Management: Defending an Organizations Reputation MKT/438 University of Phoenix MKT 438 WEEK 4 Approach to Crisis Management Defending an Organizations Reputation Resource:The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17 Selectone of the following case studies to read and do research on fromThe Practice of Public Relations: Race Relations with that Soy Latte? (page 59) Uber Success Brings PR Problems (page 102) Ethical Hammer Falls on Daddy Huxtable (page 124) Up Your Bucket for a Wonderful Cause (page 287) The Rise and Fall of Queen Martha (page 371) Writea 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response. What went well regarding the PR response to...

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