MKT 438 Week 3 Learning Team Assignment Public Relations Campaign

Learning Team Assignment Public Relations Campaign: Strategy Paper

Resources: University Library, Internet

Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One.

Address the following in your Strategy Paper:

List objectives for the PR Campaign.

Identify the organizations publics.

Identify the risks in the strategy.

Write a media release and create a media distribution list for the media release.

Develop a tactical plan utilizing at least five of the following PR tools:

Event planning

Open house

Press conference

Community event

Sponsorship

Corporate newsletterinternal or external

Direct mail

Internet or intranet

Promotional items

Promotionssweepstakes

Spokesperson

Evaluate the business implications of your PR Campaign.

Support your position with facts from at least two (2) research journals found in the University Online Library (be sure to cite these sources using APA in-text citations and provide an APA reference page).

Format according to APA standards