MKT 438 Week 3 DQ 2in Business (Education) by jacob
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What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?
If you think local, act local and link global you can encapsulate the consumer perspective on how each of us lives our life. Everything ultimately must have local flavor to be personally relevant to consumers. Without local, personal touch points, no activity on the internet have any value. Without retail, spending millions on a global ad campaign for a consumer packaged goods advertiser would be akin to throwing money into a pit. Institutions, whether commercial, political, religious, sporting, or "cultural" have historically had a keen interest in reaching out to individuals and creating local connections. This interaction has recently...