MKT 438 Week 2 DQs

What are some differences between an organizations publics and its target market(s)? Why is it critical to define your organizations internal and external publics? Why is it important to keep internal publics informed? How does corporate culture affect an organizations internal communications?

What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How might third-party endorsements be successful in generating publicity?

What PR tools are critical in building long-term relationships with an organizations publics? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?