MKT/438 University of Phoenix

MKT 438 WEEK 1 The Role of Public Relations Selecta company business or non-profit organization and provide an example about how public relations (PR) principles apply. Writea 700- to 1,050-word paper in which you examine the following: The multiple definitions of Public Relations. The connection between PR and the promotional aspect of the marketing mix (advertising publicity public relations)? How are they similar and how are they different? How might PR be more important during a crisis situation for an organization? Includetwo outside references as well as citations with your paper. Formatyour paper consistent with APA guidelines.

Table of Contents MKT 438 WEEK 1 The Role of Public Relations 1 Abstract 3 [Title Here, up to 12 Words, on One to...