MKT 438 Week 1 DQs
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Description
MKT 438 Week 1 DQs
Discussion Questions
Why is it difficult to define PR? What impact does a lack of objectivity have on PR research results? Explain your answer. What impact does biased or skewed research results have on PR? Explain your answer.
What impact can PR have on society? What is an example of this impact? Should a company be concerned with public opinion? Why or why not? How can PR professionals and organizations utilize PR tools to impact corporate image?
What are some elements of a PR campaign? What is their relevance to a PR campaign? Why is it important to have a PR campaign? Provide a real world example of a situation that illustrates the importance of a PR campaign.
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Published On:
02/21/2013
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