MKT 438 Week 1

Individual Assignment Defining Public Relations Paper

Individual Assignment: Defining Public Relations Paper

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in your paper:

Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, text books, and so forth.

Compare and contrast these definitions in your paper.

Explain why you think there are so many different definitions of PR.

Support your position with facts from at least two (2) research journals found in the

University Online Library (be sure to cite these sources using APA in-text citations and provide an APA reference page).

Format your paper according to APA standards.

Discussion Questions

Why is it difficult to define PR? What impact does a lack of objectivity have on PR research results? Explain your answer. What impact does biased or skewed research results have on PR? Explain your answer.

What impact can PR have on society? What is an example of this impact? Should a company be concerned with public opinion? Why or why not? How can PR professionals and organizations utilize PR tools to impact corporate image?

What are some elements of a PR campaign? What is their relevance to a PR campaign? Why is it important to have a PR campaign? Provide a real world example of a situation that illustrates the importance of a PR campaign.