Mkt 435 Week 1 Dqs

Question:

What considerations do you feel a marketing manager in today's world should make in terms of consumer behavior?

In terms of your current or past employer what processes did consumers go through to become your client?

What was the impact of this process on your client and or society?

ANSWER:

According to Hawkins, Mothersbaugh & Best (2007), "At its current state of development, consumer behavior theory provides the manager with the proper questions to ask. Given the importance of the specific situation or product category, it will often be necessary to conduct research to find the relevant answers to these questions." (p. 7).

In terms of consumer behavior, Marketing managers in today's world should know the following about their customers:

• What they think...