Week 1 DQs

What considerations do you feel a marketing manager in todays world should make in terms of consumer behavior? In terms of your current or past employer what processes did consumers go through to become your client? What was the impact of this process on your client and or society?

The consumer behavior theory of Hawkins, Mothersbaugh & Best (2007), renders the marketing manager the opportunity to ask appropriate questions and conduct a research into consumer behavior. This is essential when the company faces a special situation or when it is hoping to promote a product category. In this regard the marketing manager must identify the following factors about his or her customers. Consumer perception towards the product of the company Consumer perception towards...