Shopping Spree Ltd.

MKT 435

Shopping Spree

Learning team D decided to observe the well know department store Dillard's. Team D was sent out to observe the shopping habits of 4 different groups of people. The four groups that we observed were a mom with child, a teenager, a single man, a young adult (21-28) and a couple shopping in the store.

Dillard's is the retail store selected to observe, compare, and contrast the shopper segments and its behaviors shopping. Marketers to measure or obtain addition understanding of consumers and their purchasing behaviors use demographics. These include population's size, distribution, age, occupation, education, and income (Hawkins, Mothersbaugh & Best, 2007). A couple is observed at a Dillard's located at Desert Sky Mall located in a Hispanic...