Consumer Behavior Paper MKT/435

Consumer Behavior Paper

The transformation of inputs from being an idea into outputs such as goods and services, and their subsequent reach to the end user is facilitated by marketing. In the business jargon, marketing is all about identifying and satiating the needs of the consumer. To recognize these demands, there needs to be a structured approach involving analysis. Any product can become a success when the 4Ps of marketing namely price; product, promotion and place are properly used. In this paper, the consumer behaviors relation to the marketing is studied and described. A case of a writers acquisition decision and how the 4Ps influenced the choice is detailed. The objective of marketing is to channel and build consumer...