Mkt 435 Consumer Behavior Paper

MKT/435

In this paper, I will be discussing the definition of consumer behavior and how it relates to the subject of marketing. I will be selecting a product that I purchased recently and how the 4 P's, product, price, promotion, and place affected my decision.

Consumer behavior "It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires" (Solomon, 2009, p. 7).

Marketing affect us all in a daily basic whether we know it or not. It plays an important role for the consumer who is purchasing. It helps create a decision for a consumer to buy or not to buy. It helps bring for clarity and product knowledge in the purchasing the right item....