MKT 431 Week 3 Discussion Question 2 Select a product you have purchased with a distinctive brand. What is the difference between the brand & the product? What role does brand play in most of your product choices? I will use an example of the laptop that I am using which is a Dell. This is a distinctive brand which is just DELL. This product is known to be lower cost but yet very dependable, kind of middle of the road. Not the cheapest, but not the most expensive. The brand is customer perception, & known experience with the product. The brand is DELL & the product is computers, laptops, & more. Another good example is Ford is the brand, we all know & either like or dislike Fords. The product is cars & SUVs. Products can be copied, replaced, or stopped. Brands are unique because this...