MKT 431 WEEK 2 Ethics and Product Consumption Paper
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MKT 431 WEEK 2 Ethics and Product Consumption Paper Go totheWorlds Most Ethical CompaniesHonoreesor a similar site and select a company with a reputation for ethical business practices. Writea 350- to 700-word paper in which you complete the following: Evaluate the companys past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) honesty, responsibility, caring, respect, fairness, and citizenship. Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Useat least two research sources for this paper. Formatyour paper...