Public Relations it's a relatively new and growing field, but what is it? And why has it so many definitions? The purpose of this paper is to compare and contrast the definitions of Public Relations before and after reading the course material, these definitions will also be compared with definitions from the textbook and other online sources. This paper will also include and overview of how GK Services, a uniform leasing company, views the role of Public Relations.

The definition of Public Relations before reading the class assignment is extremely limited due to the lack of knowledge and understanding of the subject: Public Relations are the ways utilized by business to make their name or products known.

After reading the first chapter of the book assigned to MKT 438, the subject became...