1)According to the text, marketing means:

.

more than selling and advertising.

and selling.

.

2)For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A.A production activity.

of the universal functions of innovation.

example of the micro-macro dilemma.

D.A part of marketing.

3)Which of the following statements best describes the modern view of marketing?

should take over production, accounting, and financial services within a firm.

job of marketing is to get rid of whatever the company is producing.

is concerned with generating a single exchange between a firm and a...