1)According to the text, marketing means:

A.

Advertising.

B.

Much more than selling and advertising.

C.

Selling.

D.

Producing and selling.

2)For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A.

A part of marketing.

B.

One of the universal functions of innovation.

C.

A production activity.

D.

An example of the micro-macro dilemma.

3)Which of the following statements best describes the modern view of marketing?

A.

Marketing begins with anticipating potential customer needs.

B.

The job of marketing is to get rid of whatever the company is producing.

C.

Marketing should take over production, accounting, and financial services within a firm.

D.

Marketing is...