1) According to the text, marketing means:

A. Much more than selling and advertising.

B. Selling.

C. Producing and selling.

D. Advertising.

2) Which of the following statements best describes the modern view of marketing?

A. The job of marketing is to get rid of whatever the company is producing.

B. Marketing is concerned with generating a single exchange between a firm and a customer.

C. Marketing begins with anticipating potential customer needs.

D. Marketing should take over production, accounting, and financial services within a firm.

3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

A. Production.

B. Marketing.

C. Making goods or...