1) Which of the following statements best describes the modern view of marketing?

A. Marketing is concerned with generating a single exchange between a firm and a customer.

B. The job of marketing is to get rid of whatever the company is producing.

C. Marketing should take over production, accounting, and financial services within a firm.

D. Marketing begins with anticipating potential customer needs.

2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

A. Marketing.

B. Production.

C. A command economy.

D. Making goods or performing services.

3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric...