MKT 421Guide 10

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1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A. One of the universal functions of innovation.

B. A part of marketing.

C. A production activity.

D. An example of the micro-macro dilemma.

2) Which of the following statements best describes the modern view of marketing?

A. The job of marketing is to get rid of whatever the company is producing.

B. Marketing begins with anticipating potential customer needs.

C. Marketing should take over production, accounting, and financial services within a firm.

D. Marketing is concerned with generating a single exchange between a firm and a customer.

3) According to the text, marketing means:

A. Much more...

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