MKT 421Defining Marketing Paper

University of Phoenix

Marketing can be defined as the process by which organizations target and relate to customers, and create strategies to use in sales and business development. Organizational success depends heavily upon effective marketing. At second glance however, marketing involves much more.

"Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day-to-day lives. It is embedded in everything we do-from the clothes we wear, to the Web sites we click on, to the ads we see (Philip Kotler, 2009)."

Marketing is not just about selling a product....