Mkt 421 Wk 1 Individual Assignment

Marketing

Marketing in my own words is displaying and producing a product properly to meet the social expectations or trends. Marketing also involves properly targeting clientele, being creative and aware of economics.

"Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client." (Perreault, Cannon, & McCarthy, 2011).

"Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is "meeting needs profitably." (Kotler & Keller, 2012).

Marketing is extremely important in organizational success in fact marketing may be the most...