Mkt 421 Wk 1 Dq2

Marketing class 421- UOP

Week one- Discussion question number two- answered; hope this will help you guys while struggling with work and schooling

DQ2: Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn't place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

Answers to the question above:

Planning is important part of the marketing strategy in most cases because when it comes to an organization that doesn't see the value in such a program, it's usually a...