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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

What is the definition of marketing?

"Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is meeting needs profitably" (Kotler & Keller,2009,p.5). Further, Perrault, Cannon, and McCarthy (2009) define marketing as performing activities that fulfill objectives by anticipating customer needs to supply need satisfying goods, services, and the like.

What are the benefits and drawbacks of incorporating marketing into the sales function of an...