Marketing Plan Phase III-Team A xxx, xxx,
xxx University of Phoenix MKT 421, Marketing xxx xxx

Marketing Plan Phase III

Green Home Inc is sure that their new garden fungicide product is going to be a marketing success. So far, we have done market research and perfected our approach, has done a SWOTT analysis, has identified criteria for segmentation, identified potential customers and buyers, and analyzed the competition in our market.  Phase III of our marketing plan will examine the life cycle of Green Home's garden fungicide, identify product positioning and differentiation strategies, and come up with an appropriate price strategy.

Detailed Description of Product

The garden fungicide produced by Green Home Inc controls diseases that affect shrubs, flowers,...