Marketing Plan Final Paper

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper

Week Five's assignment is to concentrate on the communications aspect of your marketing plan. What does that mean? Consider, for example:

Who is your target audience?

What forms of communications are available in your two markets?

What are your communications goals?

To what forms of communications/media does the target audience typically pay attention to? Find credible as sources of information for your product or service?

What are reach and frequency? How do those affect your selection of communications options?

What should your positioning be?

What key messages should your firm be stressing?

Overview:

This marketing plan presents an overview of the Mediaplanet business model and recommended...