Introduction

The challenge of marketing does not lie in selling the product; but rather, the work involved with garnering market research that helps an organization to find the right marketing mix, effectively strategizing the marketing plan, implementing the created plan, and evaluating the effectiveness of the efforts. Some fail and others succeed; but the business that recognizes opportunities for growth, and acts on it, will succeed with hard work, and good marketing planning. Learning from what a marketing plan is successful is how Fortune 500 companies set themselves apart. Qualities of a smart business are: vision, strong marketing research skills, and a good strategic planning.

In their text, Perreault and McCarthy state that, "Marketing strategy planning means finding...