Environmental Factors Affecting Marketing Decisions

University of Phoenix

MKT 421 Marketing

Environmental Factors Affecting Marketing Decisions

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company's marketing plan. Today's globalization of companies has led to an economic interdependence that influences the decisions that companies make. A global economic interdependent environment is when the economies of many companies are linked in such a way that the success or failure of one economy affects...