MKT 421 Week 5

Learning Team

Marketing Plan: Final Paper (6,300 - 7,000 words)

Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 6,300-7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, be sure to address the following new information in your APA compliant paper:

1. Identify the appropriate place and promotional strategy that should be used in the development

of the strategic marketing plan.

a. Develop an initial sales promotion and an advertising plan.

b. Identify public relations opportunities for the product/service.

c. Analyze the impact of channel management decisions on your product. Select

appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

1. Develop a budget for your plan and identify what your Return on Investment (ROI) will be.

2. Remember to use APA format, including writing in the third person, an abstract, section

headers, title page as well as properly citing all of your sources both in your narrative as well

as on an end-of-paper references list. No references should appear on your reference list if

the source is also not cited within your paper

MKT 421 Marketing Plan: Final Presentation PowerPoint

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper.