Mkt 421 Week 4 Learning Team

The channel marketing decisions on the iGlasses product will create a string market.

Focusing on the age group of twenty to thirty year olds is a key decision as this group is the upcoming technological group of our time. Bu using the pull promotional concept the iGlasses product will be showcased and can be sampled to prove how a consumer will get their monies worth.

The distribution channel will go two ways; first the product will be available through the Apple iGlasses website to be purchased directly from the manufacturer's preferred distribution company.

The Apple website will have a free online training video to help the consumer learn to use the product purchased. The product will be delivered FedEx Express within 7-10 business days with a...