Mkt 421 Week 4 Individual Assignment

Using Perceptual Maps in Marketing Simulation

Marketing /421

As a marketing manager for Cruiser Thorr who sells high end motorcycles. This organization is growing at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business. Being that the industry of motorcycles is increasing annually. This organization must also work to satisfy the needs of their target customers. The organization must also work to differentiate themselves from other similar organizations as well. Key components in my opinion are the product uniqueness, safety, quality engineering and price.

Situation

Current situation is the fact that there needs to be an significant market plan put in place to help increase sales and meet the needs...