mkt 421 week 4 individual assignment using perceptual maps in marketing simulation summary
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Description
Using perceptual maps in marketing
Name
MKT/421
April 11, 2011
Instructor
Using perceptual maps in marketing
The use of perceptual mapping is one of the best tools to use to develop a product's life cycle and the impact the product will have in the market. Perceptual maps are used to illustrate the data complied through the markets rating scales. Perceptual mapping gives the marketing team the ability to see the customer and the competitor on the same scale. This gives the team the ability to create a marketing plan which is the most successful for the product. Thorr motorcycles, inc. Produces top-of-the-line motorcycles and accessories with a net worth of 5 billion dollars. Through this simulation we will introduce a perceptual mapping graph to help determine a new marketing...
