MKT 421 Week 4 Individual Assignment Perceptual Maps in Marketing Simulation

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Perceptual Maps in Marketing Simulation

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The perceptual maps in marketing simulation involved a company called Thorr dedicated to the manufacturer of motorcycles. The company's target market is the high end market composed of customer between the ages of 35-50 years old. Some of the key strategies the company has utilized to market its product is focusing on lifestyle and the quality of the product to provide a superior motorcycle for its clientele. The company currently controls 40% of this oligopoly marketplace. In an oligopoly market structure there are a limited number of competitors (Varian, 2003). The purpose of this report is to describe the actions taken by the student during three phases of the...

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