MKT 421 WEEK 4 Distribution Channel Article Review Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Assignment Steps Resources:University Library article on distribution channels in marketing that is not more than five years old;Marketing:Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video Scenario:You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its...