MKT 421 Week 4

Learning Team

Marketing Plan: Phase 3 (900 - 1,500 words)

Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 900 -1,500-word paper to include the following information:

Describe the attributes of your product or service in detail.

Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?

Identify the positioning and differentiation strategies for the product/service.

Identify the appropriate price strategy (Cost-based vs. Value based) that should be used for the product or service.

Remember to use APA format, including writing in the third person, an abstract, section

headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper

Discussion Questions

Week 4

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?