Marketing plan phase ii

Team

MKT/421

Instructor

April 4, 2011

Marketing plan phase ii

In phase two of the universe os smartphone's marketing plan for best buy the next step is discussing the segmentation criteria that will affect the selected target marketing and identifying the smartphone's target market. The differentiation and positioning part will describe the buyers and consumers of the universe os and factors influencing the purchasing decisions along with the factors affecting the strategy. The last part of the marketing plan is the four stages of introducing, growth, maturity, and decline in the product life cycle of the universe os while analyzing current competitors and defining the smartphone's competitive landscape. Segmentation

Criteria

Best buy will be able to approach...