Marketing Plan: Phase II

In this day and age food providers must compete with the vast amount of information available on the World Wide Web. Expanding knowledge educates the consumers by providing the latest research and application of the data to the specific target group. Both the public school sector and Aramark have worked hard to diversify their product bases and create menus that not only are nourishing, but tasty as well. Nutritional information is provided so that school districts can make well evaluated decisions on what the students will be ingesting during the course of the year. Funding can be plugged into the equation along with the priorities established for the school on healthy and attractive choices. The target market is the students and faculty.

Evaluating what...